Prologue
UX/UI design is a specialized field. Your prospective clients cannot possibly share the domain knowledge you possess about your discipline. They may not understand the complexities involved in the process of creating such a design. In order to explain the thought behind your intended design, you may frequently need to make a presentation to your potential clients. It is an unavoidable part of a good UX business strategy.
A crucial part of a good UX business strategy is understanding the nitty-gritty of making an effective UX presentation. You can win customer confidence only by making the right pitch for the presentation. Your goal is to extract actionable quality feedback from them. In the next few paragraphs, we shall discuss the top tips for crafting a successful UX/UI design pitch to non-designers.
What is a UX Presentation?
A UX presentation primarily deals with painting a picture of the product/service for which the design is being created. You have to show how it will look to your potential clientele, along with its benefits and the probable reaction of its users. You must rigorously do your homework to drive home your point. This will make customers interested in coming onboard your project. A UX design presentation is not only about selling your idea; it also brings all the stakeholders together onboard and gets them involved with the whole process.
Importance of simplicity, clarity of thought & visual appeal
UX presentation is no less than a form of art. It’s a great deal of work. You have a clear picture of your project in your mind. You know what the website would look like and the things required to be done to get going. You also know how it is to be done.
The first and foremost challenge that comes up is making the presentation simple. You also have to focus on keeping clarity of thoughts in the presentation. You must follow the principle of simple yet attractive while designing the presentations. It should also be captivating and entertaining so as to ensure that people do not leave your presentation midway through it.
Conversational presentations make things more engaging
There are simple ways to make your UX presentation engaging. One such way is the conversational presentation style. A conversational presentation style has the potential to make all stakeholders comfortable enough to air their views as well. This presentation style enables you to interact with your clients and stakeholders alike, eliciting their valuable remarks, and the necessary feedback in the process.
Don't rely wholly on wireframes to get your point across
A wireframe is an integral part of the product development process. It defines the structure of screens and the layout of navigation. It is an essential tool that showcases information architecture. Wireframes also help designers with the flow and functionality of the product. However, it cannot depict any visual details as it is a skeletal framework of the intended design. It is difficult for the untrained eyes to visualize the product's final outcome based on such a bare-bone structure.
Step up your research skills
It is essential to validate your ideas before presenting it in front of your client. You must be flexible enough to welcome any suggestions forwarded by any of the stakeholders. However, in no case, your idea should have any major flaws. If your client or any of the stakeholders can find an easy flaw in your theory, it will be a huge setback for you. Such unexpected setbacks can directly hit your self-confidence. This might impact your ability to finish the UX presentation on a happy note. Hence, to avoid such shell shocks it’s extremely important to be thorough in your research.
Keep your presentation short & crisp
UX presentation is like storytelling. There will be a beginning to your presentation, a middle phase, and finally, the conclusion. It starts with the story of the product, how it will be unveiled, and what it will look like. The middle phase is the process and stages of unveiling the product. Ultimately, the story concludes with how the users interact with it, and what will be the anticipated feeling of these users. You should wrap all these three stages into a consolidated capsule and keep the presentation to the point.
The flow of your presentation should be smooth. You must keep it simple, free from any unnecessary technical jargon and within a time limit. Lengthy presentations tend to get boring. You must practice the art of keeping it short and simple. However, in the effort to make a crisp presentation, don’t do away with the necessary details. Certain details are essential for making the stakeholders understand the effectiveness of your design.
Conquering stage fright
While delivering your presentation, you should be confident enough to get across your point. Thorough preparation will help you get that required dose of confidence to make your presentation a success. Public speaking requires practice and detailed knowledge of the subject you are speaking about. Therefore, your homework assumes great significance. Both your homework and a little public speaking practice can go a long way in conquering as well as eliminating any stage fright.
Epilogue
Thus, the secret to ace your next UX presentation can be summed up in 4 fundamental points - your knowledge, grasp of the basics of UX designing, effective communication skills and a bit of experience in making UX design presentations.
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