Introduction

The world knows Webflow as a popular platform to design and build intuitive, visually appealing websites without having to write a single line of code. Although it may not be as widely adopted as, say, WordPress or Weebly, the numbers pertaining to its usage are steadily on the rise. In a report published by Store Leads, the following eye-opening figures came to light:

• The number of e-commerce stores created using Webflow increased by 143% Year on Year, as recorded in Q4 of 2021
• Currently, 5,440 stores operate on Webflow

Looking at Webflow vis-à-vis similar platforms like WordPress, it doesn’t take away any of the functionalities offered by the traditional website builders, like a full-fledged Content Management System (CMS) and hosting as well. It is quickly enroute to becoming a widely-adopted platform for developing all sorts of websites – e-commerce, blogs, landing pages, etc.

Let’s understand what makes Webflow development the better alternative for website design today.

9 Compelling Reasons to Consider Webflow as a Web Development Alternative

WordPress is widely adopted and is the most popular website development platform out there; however, there are certain peculiar shortcomings in the platform that Webflow may be able to eliminate. Here are the top reasons to consider Webflow as a good alternative to other website development platforms.

No-Code Design

Webflow runs heavy in favour of non-technical web designers because it offers the development of full-fledged websites without coding. You can achieve any level of customization in the website without having to know any coding language (PHP / JavaScript or others). Not only does this help you create a fully customized website, but also saves you developer costs.

Quick Setup and Deployment

Since Webflow doesn’t employ any coding to start developing websites, the time required to get started with it is reduced down to mere minutes. After signing up on Webflow and familiarizing yourself with the dashboard, you can start building your website straight off the bat. It helps you greatly reduce the time-to-market of your enterprise.

No Infrastructure Needed

The complexity of traditionally developing a website requires a full-scale infrastructure – cloud-based services, servers, programmers and developers, etc. With Webflow, you can set up a website without having to invest in heavy technology. A fully functional laptop with a decent CPU and RAM, a stable network and your ideas can do the job just as well. Additionally, Webflow hosts all your websites on the AWS platform by default - a platform also leveraged by biggies like Netflix and Twitch; there's no better assurance of speed and safety than this.

No Profile Switches

Developing a website on platforms like WordPress needs you to logout of the current project, and login with the respective ID for another project. With Webflow, this time is saved – without ever having to switch accounts in this manner, you can work on multiple projects using the same ID. If you think about it more, Webflow saves you the frustration of maintaining multiple passwords for every project.

Clean Code

Webflow generates vanilla HTML CSS code utilizing the latest updates of HTML5 and CSS3 with the added support of CSS grids and flexbox as well. This makes the code extremely clean, reader-friendly, and comprehensible, even if you aren’t very familiar with CSS. Depending on the subscription plan you have with Webflow, the code file can be exported to your drive whenever you wish.

Amazing Speeds

A website is ultimately judged based on the time it takes to load. At the backend of all this shebang is the CDN – the Content Delivery Network – hard at work. The faster this network conveys content from servers to the client, the quicker a website can load. With Webflow, this speed is superfast. Combining this with great hosting service, scalability and security, Webflow really makes a splash.

CMS Customization Capabilities

Customizing a CMS is an entire project in itself – and many just choose to forgo it in favour of adopting an existing one – simply because it entails too much work. Webflow makes a marked difference here. The Webflow CMS is fully customizable, and devoid of any extras or frills for it to happen like other platforms.

Native Search Engine Optimization

Search engine algorithms simply aren’t designed to understand complicated code. Insofar as SERP optimization is concerned, sometimes a beautiful website may have a messy backend causing it to rank low. Webflow is a no-code deal and generates clear rules that are simple to understand, which also makes it highly friendly with search engines. This eliminates the need to install third-party plugins (like you would need Yoast with WordPress) as the support for meta-content is already built-in. Half your SEO is already done.

Overall Experience

Considering how there is no code involved in developing websites using Webflow, the entire experience of using it, developing websites on it, customizing and animating elements, and delivering the end-product to the client or to the market is a great pleasure. The interface is intuitive, it is easy to modify and change the elements, the CMS is easy to use, the website is already responsive and so many other conveniences make it a positive experience.

Wrapping Up

Some of the most popular websites built using Webflow include HelloSign, SeamlessGOV, Bonsai, Lattice and many more. Implement Webflow for website development and unlock a world of convenience.